【Realm of Flourishing Flora】 AGROW Brand Static Art Exhibition by Agrow Pro

Posted on December 25 2023, By: Agrow Pro

On November 2nd, 2023, Agrow Pro brand held its inaugural static art exhibition at the Shanghai K11 Art Mall.

Originating from Hong Kong, Agrow Pro is a skincare brand with nearly a century of history that integrates modern skincare technology with traditional Chinese culture. It is imbued with love and heritage. The theme of this art exhibition is "Inner Fullness, Outer Abundance". At the K11 Art Mall, a mysterious "Realm of Flourishing Flora" was created using a variety of elements including plants, Chinese herbs, paper art, and fabrics to reflect the brand's philosophy of nurturing the skin with nature and embracing an abundance of herbal richness.

During the exhibition, the brand also invited many outstanding women from various fields to participate in the "Realm of Flourishing Flora" forum. Founder Rachael, former Vice President of Lane Crawford Greater China Irene Lau, founder of AYA Culture Wang Yiou, and beauty expert and brand consultant Teacher Gin shared their stories with Agrow Pro, as well as how modern women can achieve a state of "Inner Fullness, Outer Abundance" in their careers and lives.

Ms. Irene Lau, with over 30 years of experience in brand incubation and operations, and former Vice President of Lane Crawford Greater China, remarked that in the past decade, there has been a significant change in China's consumer goods market. Chinese consumers are increasingly favoring skincare products with their own brand language, distinct personality, and tangible effects. Moreover, as the cultural confidence of the Chinese people continues to grow, more and more outstanding Chinese brands are making their way to the world stage. Traditional Chinese medicine has a long history and is well-known worldwide, and it is a source of pride for the Chinese. Agrow Pro is such a brand that applies ancient Chinese herbal medicine in a contemporary manner and has a very distinct identity. It not only inherits the essence and traditions from ancient times but also combines modern skin care technology and the modern Chinese interpretation of a new Chinese-style beauty.

When introducing Agrow Pro's Milkweed product line, beauty expert Teacher Gin mentioned that milkweed is not only good for its anti-inflammatory and soothing effects. It is also beneficial for increasing skin's moisture, hydration, and providing antioxidant, anti-aging, and firming effects. Additionally, most acne products used in the past were acidic, which could lead to skin sensitivity and intolerance with prolonged use. Agrow Pro's Milkweed Multi-Effect Essence Water is truly suitable for modern people's sensitive skin conditions. It is an "acid-free acne treatment" and, due to the multiple effects of the fermented milkweed extract, it can also replenish skin moisture and has antioxidant, firming, and fine line diminishing effects. Therefore, using Milkweed Multi-Effect Essence Water for acne treatment is less likely to leave acne scars and marks.

Wang Yiou, the founder of AYA Culture and curator of this brand art exhibition, introduced the background of the exhibition. Wang Yiou stated that plants can give people strength. Over the past three years, some friends have become gardening experts, while others have quit their jobs to travel among green mountains and waters. The "Realm of Flourishing Flora" static brand art exhibition was born against such a backdrop of the times. It tells the story of the power of plants and herbs through art. The "Realm of Flourishing Flora" art installation allows audiences to momentarily detach from the fast-paced urban life and immerse themselves in the world of plants, experiencing the power of herbs through sight, touch, smell, and more.

The art exhibition was also sponsored by the Imperial Green Jewelry from Hong Kong.

It is reported that the "Realm of Flourishing Flora" static brand art exhibition will be on display at the K11 Art Mall from November 2nd to 4th, lasting for 3 days, and will be open to the public.

Origins of Agrow Pro Brand

Agrow Pro is founded on the principles of grass-based remedies and love-infused cures. It is a legacy that has been artistically carried through three generations and lovingly passed down for a century. 

The progenitor of the brand, Rachael, was born into a family of traditional Chinese medicine practitioners in Hong Kong. From an early age, Rachael was immersed in the world of herbal medicine, watching her maternal grandfather and mother use Chinese herbs to solve various skin ailments for their patients.

In the early 20th century, Rachael's grandfather was already a renowned TCM (Traditional Chinese Medicine) doctor locally, with a particular aptitude for dermatology. He developed numerous effective herbal remedies to improve skin conditions. Influenced and taught by her grandfather, Rachael’s mother also entered the skincare field. She modernized some of the herbal remedies passed down from her father, turning them into proprietary Chinese medicines, thus making them more accessible to patients. Rachael herself benefited from these ancestral remedies. As a teenager struggling with acne, Rachael saw the stubborn, inflamed blemishes on her face clear up quickly thanks to her mother's application of her grandfather's formulas. With continued use, not only did her acne disappear without leaving any scars, but her skin also became fairer and more delicate than before. 

The family heritage and her own experiences instilled in Rachael a deep interest in using Chinese herbs for skincare. Furthermore, Rachael's father was engaged in work related to jade, carving, and painting—areas deeply rooted in Chinese culture. Therefore, after graduating from a university abroad, Rachael made the resolute decision to return to her home country to develop her career. Back in China, she collaborated with professional laboratories to blend ancient family formulas with modern skincare technology. In terms of packaging design, she incorporated elements of jade and Chinese painting, ultimately launching Agrow Pro brand and a line of functional skincare products.

Agrow Pro is not only a tribute to Rachael's family legacy but also an homage to the love of her parents. 

Agrow Pro Silybum Marianum Series

Silybum Marianum Multi-Effect Essence Water

Silybum Marianum was not commonly used in traditional Chinese medicine initially. Rachael's grandfather discovered its miraculous effects on repairing skin inflammation and wounds during his visits to the countryside. Local farmers would crush Silybum Marianum and apply it to the wounds of their livestock for healing. Rachael's grandfather later found that this practice was similarly effective for human hemostasis. The juice obtained from steaming Silybum Marianum was particularly beneficial for improving acne. Initially, the grandfather started with treating acne by customizing Silybum Marianum water for patients with skin problems. In addition to improving acne, he also found that Silybum Marianum could soothe skin inflammation and sensitivity, improve dry and rough skin, and even reduce fine lines.

In the 1990s, Rachael's mother first improved the steaming process of Silybum Marianum and combined it with other formulations to create the first generation of Silybum Marianum water. After numerous adjustments to the formula and improvements in production techniques, the now Flourishing Flora Collective's Silybum Marianum Multi-Effect Essence Water was created.

The improved Silybum Marianum Multi-Effect Essence Water contains a high concentration of Silybum Marianum ferment extract, reaching 99%. This reduces the potential irritation that pure natural plant extracts may cause to sensitive skin and enhances the penetration and long-lasting moisturizing power of the essence water.

Furthermore, experiments have shown that Silybum Marianum ferment extract has a high inhibition rate on elastase. Excessive elastase can lead to the breakdown of elastin in the skin. So a high inhibition rate implies that Silybum Marianum ferment extract can effectively prevent the loss of collagen in the skin. In addition, the Silybum Marianum ferment extract can also capture and clear free radicals, which means that the Silybum Marianum Multi-Effect Essence Water also plays a role in anti-oxidation and anti-aging.

In collaboration with professional laboratories, after a one-month tracking survey of 50 Chinese women using the natural Silybum Marianum Multi-Effect Essence Water, it was found that 93.8% of the participants saw an improvement in their acne issues, 93.8% felt their skin pores were reduced, and 96.9% saw an improvement in skin redness.

- Since the product is made from pure natural fermentation and steaming, with no added fragrances or alcohol, it has the natural scent of fermented and steamed plants.

- Some sediment is a normal occurrence.

 

-Flourishing Flora Collective Multi-Effect Essence Milk

Following the Silybum Marianum Multi-Effect Essence Water, Agrow Pro expanded the Silybum Marianum series and introduced Agrow Pro Multi-Effect Essence Milk.

 

In addition to a high concentration of Silybum Marianum ferment extract, the Multi-Effect Essence Milk also includes allantoin, which can moisturize the skin while gently metabolizing the aging stratum corneum, presenting a moisturized, smooth appearance. It contains sodium hyaluronate molecules of different sizes for multi-layer penetration, deeply hydrating the skin, as well as Gentiana scabra root extract, which can soothe the skin and regulate the balance of water and oil

The fresh and light emulsion texture transforms into water upon application, which is particularly suitable for oily and acne-prone skin that prefers a refreshing, oil-free skincare routine. For oily and acne-prone skin, it can be used as a lotion after the Multi-Effect Essence Water to lock in the moisture added to the skin. For acne-sensitive skin, combination oily skin, and dry skin, it can be used as an essence milk, and then a cream can be applied on top to help the skin better resist oxidation and regulate the balance of water and oil.

 

-Flourishing Flora Collective Silybum Marianum Multi-Effect Essence Cream

Agrow Pro's research and development laboratory, after years of collecting and analyzing data, discovered that the skin structure characteristics, living environment, lifestyle, and dietary habits of Chinese people can lead to many having oily skin or acne-prone skin, which is often also sensitive. Most individuals with oily or acne-prone skin tend to reject products containing oils. They believe that oil-free skincare is the best way to control oil. However, unknown to many, the issue for some is compensatory oil production, meaning their skin is oily on the surface but dry underneath. If skincare routines focus solely on oil control without providing the skin with some level of oil-based protection, the skin may overcompensate by producing even more oil. This can create a vicious cycle where the more oil is controlled, the more it is produced. Furthermore, internal skin dryness and the long-term use of acid-containing products for oil control and acne treatment can also pose hidden risks for skin sensitivity.

Taking into account the causes and needs of oily, sensitive skin, Flourishing Flora Collective has chosen a base of Caprylic/Capric Triglyceride, which is more easily absorbed by the skin and is friendly to sensitive skin types, for their Silybum Marianum Multi-Effect Essence Cream. In addition to Silybum Marianum ferment extract, the formula is enriched with lactobacillus ferment, urea, and other effective ingredients that promote skin metabolism, enhance moisture retention, and improve the skin's texture.

The formula also includes a blend of three potent botanical extracts to help oily, sensitive skin enhance its self-protective barrier and self-repair capabilities:

  1. Sargassum Fusiforme (Hijiki) Extract:

   - Provides antioxidant benefits and eliminates free radicals.

   - Inhibits the activity of ceramidase, thereby improving the skin's water-oil balance.

   - Moisturizes and soothes the skin while repairing micro-inflammation.

 

  1. Gentiana Scabra (Japanese Gentian) Root Extract:

   - Soothes micro-inflammation in the skin and regulates water-oil balance.

 

  1. Magnolia Denudata (Magnolia) Flower Extract:

   - Offers antioxidant benefits.

   - Calms skin sensitivity and brightens the complexion.

 

The Silybum Marianum Multi-Effect Essence Cream is a comprehensive skincare solution that addresses the intricate balance of oil and moisture for those struggling with oily, sensitive skin. It aims to maintain a healthy skin barrier while providing the necessary hydration and protection to prevent excess oil production and sensitivity.

 

- Flourishing Flora Collective Silybum Marianum Multi-Effect Cleansing Bar

For skincare concerning oily and acne-prone skin, the first and most crucial step is cleansing. Agrow Pro combines ancient remedies with modern skincare technology to revolutionize the cleansing method for oily and acne-prone skin. 

Utilizing natural amino acids like cocoyl acid as the base for the cleansing surfactant, the product minimizes irritation to the skin while providing superior cleaning ability.

 

In addition to incorporating Silybum Marianum ferment extract, the cleansing bar is also formulated with:

- Niacinamide: An ingredient known for inhibiting melanin production and brightening the skin tone.

- Citric Acid: A mild agent that promotes the turnover of dead skin cells, dissolves blackheads, and helps to refine pores.

- Trehalose: A sugar that provides a moisturizing effect, ensuring the skin does not feel tight after washing.

 

-Flourishing Flora Collective Silybum Marianum Series Packaging Design

The packaging design of Agrow Pro Silybum Marianum series integrates elements associated with jade and traditional Chinese painting. The design also incorporates elements of Traditional Chinese Medicine (TCM) prescriptions into the labeling.

 

Cap Design - "Runyu": The cap is shaped like a smooth and rounded piece of jade, symbolizing Agrow Pro's dedication to the heritage of Chinese jade and the family's cultural background.

Label Design - Traditional Chinese Medicine Prescriptions: The inspiration for the label design and paper selection comes from traditional Chinese medicine prescriptions. The design is intended to evoke the look and feel of ancient medicinal scripts.

- Seal Design: The red gourd-shaped Flourishing Flora Collective seal is inspired by traditional seals used in Chinese medicine. It represents a symbol of safety and trust.